7 things to know before making a video for your business.
Videos can help to boost your brand visibility, increase traffic to your website, build trust with prospects, and shorten your sales cycles with more qualified buyers. Promotional videos, tutorials, how-to guides, testimonials – among others – can have a significant impact on how well your business does in reaching out to new prospects. The path to creating a successful video can be windy, so here are a few things you should know.
Back in the day, businesses had to pay bags of cash to put their ‘spot’ on TV. Nowadays, with the power of the Internet, you can reach prospective buyers in your area for a fraction of the cost. And you can track, and optimise, and engage with these people to build relationships and receive a better ROI than ever before.
1. Remember Your End Goal
Understand what your objective of your video campaign is. Is it building awareness, generating new leads, a newsletter sign-up, or to directly buy your product or service? A lot of views doesn’t necessarily mean success if nobody cares about your offering. What problem are you solving for who and what do they have to do to get your offering?
2. Learn About New Technology
Having a basic idea of the latest technology – things like video hosting sites, production processes, and social media platforms – helps to contextualise your content. Take a look at video analytics to track how well your video is doing.
3. SEO Matters
Video content is one of the most effective ways to improve your website SEO. People love watching videos, and Google responds well to websites with embedded video, both these things meaning your site will be appear more often in relevant search results. Video platforms can now “listen” to videos to define the content, so if they hear that your video is high quality, you could see a big boost in your search rankings. Unless you want to pay-per-click, which can be expensive and doesn’t hold out over the long run, SEO helps grow your website organically and keep it listed at the top of Google.
4. Focus on the Entire Process
Consider how the writing and production value will impact your video, and determine the metrics you’ll use to track the video’s performance. But keep in mind that a good video is only one piece of the puzzle; although powerful, it should be a part of your comprehensive content marketing strategy.
5. Increase Your Conversion Rate
Videos are naturally more engaging than other forms of content because they humanise your business, build trust, and engage the viewer more deeply than any other form of marketing material. Because of this, when a Call To Action appears within a video, prospects are statistically more likely to act.
6. scripting Matters
Life isn’t often like the movies, but your videos need to be. Make sure you have an engaging script which keeps viewers interested. Avoid jargon and complex ideas and substitute with short, easily understood sentences. If you’re new to writing, try reading your script to a friend or partner; this will help you catch awkward phrasing and long sentences before the camera rolls.
7. A Viral Video Is a Gamechanger
When a video goes viral, it can be a gamechanger because it can reach millions – or billions – of people… for free.
While it is impossible to guarantee a viral video, there are a few things you can do to increase the odds. A good production company can help your video gain traction, but no one can guarantee a viral video. The help of using paid ads on social media and search engines is a great way to give your video content a boost in the right direction.
Before making a video, do a few things to make sure you get the most bang for your buck. Determine a strategy, do your research, be prepared, and you’ll have a much better chance of making a better video that stands out. There’s a lot more to video production than what we’ve outlined here, but it’s a start.